Why Costco Loves Store Sales: Try Shipping a Tub of Mayo https://www.wsj.com/articles/why-costco-loves-store-sales-you-try-shipping-a-tub-of-mayo-1491393604
Wal-Mart Acquires Niche Sites, to the Dismay of Hipsters https://www.wsj.com/articles/with-niche-sites-wal-mart-tries-selling-to-hipsters-1490347802
Great article in WSJ today that – I think – speaks to fact that retail is not dead. Even though the article thinks it is talking about how retail IS dead. Does exactly opposite.
My theory – retail is not dead. Dead product is dead. Because of the quick disruption afforded by the Internet. And people (including journalists) often conflate the two concepts.
Amazon Plans Air Cargo Service for Chinese Customers https://www.wsj.com/articles/amazon-plans-air-cargo-service-for-chinese-customers-1489572181
Lego Fails to Click in the U.S. https://www.wsj.com/articles/lego-sees-flat-u-s-sales-despite-marketing-push-1489059233
https://www.nytimes.com/2017/03/08/business/birdwell-beach-britches-california-surfwear.html?smprod=nytcore-iphone&smid=nytcore-iphone-share NYTimes: How a Facebook Executive Revived a Fading Surf Brand
I wouldn’t normally think about just posting an article. But, this is just an incredibly important read for any importer, ~ basically anyone in the CPG, fashion, other industries.
And, doubly important for anyone that sells such goods on Amazon.
Amazon is getting into the global logistics business. Meaning you’ll be able to ship your goods from your Asian factory using Amazon >> directly to their Warehouse.
Amazon Expands Into Ocean Freight http://www.wsj.com/articles/amazon-expands-into-ocean-freight-1485357884
This is how the 4th store placed their first order – 3 locations in Tri State area –
1 – We walked into the store and pitched the front salespeople > to which they responded something along the lines of “The owner is not here right now” > they gave us contact info etc. > and we ended with “would you like to see our toys anyways”? > we showed them the line and they all thought it was really cute > I think someone took a picture.
2 – We email followed up with the owner but received no response. Maybe twice.
3 – Walked in cold again a week later to drop off a toy sample for them to consider. When we walked in, we asked for owner’s name, and someone went back to get them. The owner said they’d like to see the toys there and not keep any samples. They did not necessarily like and were not moved by the toys. They showed them to another family member that also works in the business and they did not like them either. They then took the toys to a few people on the floor (store manager, front clerk) and both said they loved them. Wrote an order on the spot. Visit all under 20 minutes.
This is what we are marking our cartons (that are getting shipped over water) with. Asian and Far East manufacturers refer to these as Carton Markings. These carton marking instructions are supposed to be included in your Purchase Order upfront.
Name of company
Description: Item name + UPC #
QTY: __ PCS
CTN. No.: ___ of 25
Made in __Country__ + Manufacture Date
We should start shipping our first shipments mid-October. Last week, we hired a shipping broker.
Toured a shipping fulfillment center in Brooklyn today. In Industry City. No substitute for visiting in person. Worth a million bucks. (These are the fulfillment centers that can receive your product, store it, and ship it to customers when orders come in, and process returns when they come back).